The 2025
C-Suite
Marketing Summit

Organized by

In collaboration with

CEO and CMO Rountable: Redefining Marketing’s Role in Driving Business Success

Wednesday, May 28, 2025, 8 a.m. to 12 p.m.

Le Germain Hotel (Maple Leaf Square),
75 Bremner Blvd., 3rd floor, All Star room,
Toronto, ON M5J 0A7

Marketing leaders face many challenges, including high expectations for growth and return on investment, so clear, measurable objectives are essential.

— McKinsey

When marketing is aligned and functions in lockstep with the goals of the organization, amazing things can happen. We explore this dynamic and look at the successes, partnerships and relationships needed to make sure marketing is driving the business forward.

The first edition of the C-Suite Marketing Summit in Toronto will bring together several experts to discuss the importance of aligning goals between key tenants of the C-suite: the CEO and CMO.

The Summit aims to inform the audience of key brand insights at the highest levels. By way of thoughtful insider dialogue from C-suite executives at some of Canada’s top brands, attendees will learn the importance of aligning marketing with corporate goals.

The C-Suite Marketing Summit is a limited-spot event reserved exclusively for marketing leaders and featuring high-level informal conferences and discussions.

Organizers

Christian Quenneville

President

Mario Lemieux

Partner, SVP Business Development

Andrea Hunt

President and Chief Executive Officer

Moderators

Diane J. Brisebois

President and CEO

Susan Krashinsky

Retail Industry Reporter

Panel #1

Vanda Provato

Chief Marketing and Digital Officer

Simone Lumsden

SVP, Triangle Customer Loyalty and Triangle Retail Media

David Lui

Chief Executive Officer

Anna Martini

Chief Executive Officer

The evolving role of the CMO:
A McKinsey exclusive presentation

Eric Falardeau

Partner

Oren Eizenman

Partner

Panel #2

Christina Litz

President

Jessica Gale

EVP, Chief Customer Officer

Nuno Bamberg

Senior Vice President, Brand & Marketing

Our vision of the summits

At m&h, we’ve been an unassuming yet vital partner in the marketing industry for over 50 years. As a creative production studio, we’ve always been able to evolve with trends, technologies and ways of doing things, combining creativity, innovation and impact. It was with this in mind that we created the C-Suite Marketing Summit in Toronto and the Sommet des chefs du marketing in Montréal, events designed to offer CMOs a unique space for reflection, exchange and progress—a first in Canada. More than just a meeting, it’s a strategic venue designed to equip today’s marketing leaders—a catalyst for innovation and sustainable growth within their organizations.

The C-Suite Marketing Summit is an exclusive event to explore strategy, innovation, and leadership in Canada designed to equip marketing leaders with insights into the dynamic relationship between business and marketing. Featuring exclusive content from industry experts, the event helps participants better develop their marketing strategies, align with business objectives and achieve their profitability objectives.

Conferences

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Presentations by marketing experts on current trends.

Networking

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Informal discussions between marketing industry professionals offering fresh insights and valuable connections.

Panel

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Panel discussion with CEOs and CMOs to learn about their visions and expectations of marketing.

Exclusive content

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Exclusive access to industry content and trends.

For over 50 years, m&h has been a Canadian leader in creative production. Designed for advertisers, we focus on creative deployment and operate at the forefront of marketing technology as a trusted Adobe partner. With 110 experts in graphic design, retouching, video, print and linguistics, we deliver 360° content across all platforms. We partner with forward-thinking clients to bring content to market faster and more efficiently—no unnecessary layers, just seamless execution.

Founded in 1972, DAC is an international digital-first leader in full-funnel media. We connect brands with customers at every stage of their journey with enterprise-to-local strategies powered by proprietary technology. Our team of experts helps brands achieve awareness and performance both globally and locally, leveraging innovative solutions across paid media, SEO, content strategy, local presence management, reputation management and data analytics. DAC’s campaigns drive unmatched outcomes for our clients, earning us Google’s 2024 Agency Excellence Award, US Agency Awards’ 2024 Integrated Search Agency of the Year, and US Search Awards’ 2024 Best Use of Search.

The ACA is the indispensable advocate for Canadian advertisers. A national nonprofit association, it speaks on behalf of over 200 companies and divisions.

All proceeds will be donated to NABS.

Agenda


8:00

Arrival and networking

9:10

Panel #1

10:00

Coffee break

10:10

The evolving role of the CMO

A McKinsey exclusive presentation

11:15

Panel #2

12:00

End of the event and networking

Located in the heart of downtown Toronto, Le Germain Hotel Maple Leaf Square offers a sleek, modern setting just steps away from the iconic Scotiabank Arena and the bustling energy of Maple Leaf Square. To learn more, visit their website.

Christian Quenneville, president and partner at m&h, addressing a full audience at the C-Suite Marketing Summit conference.
Vanda Provato, Simone Lumsden, David Lui, Anna Martini and Diane J. Brisebois at the C-Suite Marketing Summit.
Group photo of Vanda Provato, Simone Lumsden, David Lui, Anna Martini and Diane J. Brisebois.
Nuno Bamberg, Jessica Gale, Christina Litz and Susan Krashinsky addressing at the audience at the C-Suite Marketing Summit.
Group photo of Nuno Bamberg, Jessica Gale, Susan Krashinsky, Christina Litz, Christian Quenneville and Mario Lemieux.
Group photo of Oren Eizenman, Eric Falardeau, Christian Quenneville, Andrea Hunt and Mario Lemieux at the C-Suite Marketing Summit.
McKinsey partners presenting insights to the audience at the C-Suite Marketing Summit.
Christian Quenneville, president and partner at m&h, speaking on stage at the C-Suite Marketing Summit.
Audience smiling at the C-Suite Marketing Summit.
Audience smiling and clapping at the C-Suite Marketing Summit.
David Lui and Anna Martini during a panel discussion at the C-Suite Marketing Summit.
Attendee asking a question at the C-Suite Marketing Summit.
Attendees networking and connecting during a break at the C-Suite Marketing Summit.
Jessica Gale, Christina Litz and Nuno Bamberg speaking at a panel during the C-Suite Marketing Summit.
Eric Falardeau from McKinsey speaking at the C-Suite Marketing Summit.
Audience listening at the C-Suite Marketing Summit.
Mario Lemieux addressing the audience at the C-Suite Marketing Summit.

Contact us

Would you like to speak at the C-Suite Marketing Summit or find out more about the event?

Feel free to send us a message; we’ll get back to you as soon as possible.

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