The 2026
C-Suite
Marketing Summit

When marketing is aligned and functions in lockstep with the goals of the organization, amazing things can happen. We explore this dynamic and look at the successes, partnerships, and relationships needed to make sure marketing is driving the business forward.

The C-Suite Marketing Summit will bring together several experts to discuss the importance of aligning goals between key members of the C-suite: the CEO and CMO.

The Summit aims to inspire and share strategic insights and how to optimize marketing in an uncertain environment. Through thoughtful insider dialogue from C-suite executives by some of Canada’s top brands, attendees will learn the importance of aligning marketing with corporate goals.

The C-Suite Marketing Summit is a limited-capacity event reserved exclusively for marketing leaders. To preserve the quality of these peer-level conversations, attendance is limited to professionals on the advertiser side. We kindly ask that colleagues from agencies and suppliers not register, as these requests will be declined.

Our vision for the Summit

At m&h and DAC, we’ve been unassuming yet vital partners in the marketing industry for over 50 years. m&h as a creative production studio and DAC as a full-funnel media agency, we’ve always been able to evolve with trends, technologies and ways of doing things, combining media, creativity, technology, innovation and impact. It was with this in mind that we created the C-Suite Marketing Summit in Toronto and Vancouver and the Sommet des chefs du marketing in Montréal, events designed to offer CMOs a unique space for reflection, inspiration, exchange, and progress—a first in Canada. More than just a meeting, the Summit is a strategic venue designed to equip today’s marketing leaders—as catalyst for innovation and sustainable growth within their organizations.

The C-Suite Marketing Summit is an exclusive event to explore strategy, innovation, and leadership in Canada designed to equip marketing leaders with insights into the dynamic relationship between business and marketing. Featuring exclusive content from industry leaders, the Summit helps participants refine their marketing strategies, align with business objectives and achieve their profitability objectives.

About the organizers

m&h:
For over 50 years, m&h has been a Canadian leader in creative production. Designed for advertisers, we focus on creative deployment and operate at the forefront of marketing technology as a trusted Adobe partner. With 110 experts in graphic design, retouching, video, print and linguistics, we deliver 360° content across all platforms. We partner with forward-thinking clients to bring content to market faster and more efficiently—no unnecessary layers, just seamless execution.

DAC:
Founded in 1972, DAC is an international digital-first leader in full-funnel media. We connect brands with customers at every stage of their journey with enterprise-to-local strategies powered by proprietary technology. Our team of experts help brands achieve awareness and performance both globally and locally, leveraging innovative solutions across paid media, SEO, content strategy, local presence management, reputation management and data analytics. DAC’s campaigns drive unmatched outcomes for our clients, earning us Google’s 2024 Agency Excellence Award, US Agency Awards’ 2024 Integrated Search Agency of the Year, and US Search Awards’ 2024 Best Use of Search.

ACA:
The ACA is the indispensable advocate for Canadian advertisers. A national non-profit association, it speaks on behalf of over 200 companies and divisions.